UNIVERSITY OF NORTH CAROLINA
SCHOOL OF THE ARTS WELCOME CENTER
Winston-Salem, North Carolina
The Welcome Center greets visitors and new students like a ceremonial gateway to this school for the visual and performing arts. Movement through and around the building initiates guests through an unfolding sequence of experiences and perceptions - from a first view of the lantern-like 'encounter space' that serves as the main entrance, to a wall of playfully placed openings that provide episodic glimpses of colorful images within, to the quieter conference center that anchors the administrative end of the building. The tall, open reception room leads to a theater that screens films about the school. A long gallery serves as a 'hall of fame', with monumental images of famous alumni and projects from the schools seven disciplines. This new appreciation of the School’s identity and mission informs further exploration of the campus.
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